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Print-on-Demand Greetings Cards
If you sell promotional greetings cards, then you need to read the report published ion page 16 by the Greeting Card Association in the November 2011 issue of Greetings Today.
It is packed with useful information about volumes sold, market value (£) and market share splits by type of card/occassion. Here are a few interesting facts:
- Everyday cards such as Birthdays and Thank Yous make up 77% of the market!
- The average price of a generic retail greeting card is £1.42
Another interesting fact is that they decided to leave print-on-demand cards out of the study, despite being the fastest growing area of the greetings cards market. The GCA estimate that Print-on-Demand greetings cards now represent around 3-4% of the overall market or an estimated £28.4-37.9m.
How do print-on-demand greeting cards help you as a promotional supplier? Here are a few key facts to remember:
- They can easily be personalised by just supplying a data spreadsheet
- They can be instantly printed dramatically reducing lead times
- No need to play phone tag... they can be ordered online
- One spreadsheet instantly personalises the image, the inside copy and the envelope
Types of business greetings cards, remember they aren't just for the Christmas holiday:
- Thank You for your business
- Birthday Wishes
- Offers and Vouchers (perforate the fold)
- Announcents such as we have moved or we have a new website
- Surveys with a return address and stamp on the back
- Invitations to trade shows or seminars
