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What personalised promotional gift are you giving your key clients this year for Christmas
What personalised promotional gift are you giving your key clients, partners and employees this year for Christmas?
Around this time of year management are scrambling to order a Christmas gift to give to their most important customers, partners and employees to show appreciation. So frequently we forget to incorporate marketing and branding into our corporate gifts and end up going down the easy but expensive route of sending hampers, chocolates or a bottle of wine instead of considering personalised promotional gifts.
However, with the advancement of technology, corporate holiday gifts can be more personalised, engaging and measurable. There exists a plethora of promotional products companies that have web shops that not only allow you to place your order online but also to quickly and easily create a bespoke design that incorporates your company logo, contact information, images or in some cases even QR codes. QR codes being placed on these gifts will allow your marketing department to determine exactly how many of your customers are being lead back to your website, thus determining an accurate ROI.
But why not take it a step further than just branding, and personalise your gift for each individual recipient. Personalised promotional gifts give the distinct impression that it was created just for your customer or employee, leaving a substantial impression and building a stronger relationship with them. Not only will personalising your gifts create a long lasting message, it is also a reflection of your company and its values.
Now let's take into consideration the results of the BPMA's 2011 survey results about promotional gifts:
- 52% purchased from companies branded on a promotional item on their desk
- 76% can name from memory the brands on the promotional items on their desk
- 82% keep promotional gifts vs giving them away
- 89% keep their gift if it is a useful item vs for it's value
- Almost 50% prefer a calendar if it's a gift to be kept on their desk
So if we know that a useful gift kept on the desk will bring the biggest ROI, then desktop or tent calendars are a very traditional but useful holiday season promotional gift. A recent survey by Blog.doodle.com showed that even 49% of internet users still use a paper calendar on a daily basis, and of those 62% were women and 60% were German. So if your gift recipient is likely to be a German woman... send a calendar!
But how do you turn what can be such a boring promotional item into something festive and special for the holiday season? Have a look at one award winning example at www.inameitshop.co.uk
iName It specialise in personalised calendars and other personalised promotional gifts. And what makes their calendars award winning is the fact that they can make your customer's name appear in each month's calendar image. John Smith appears in the clouds above a beautiful mountain scene, or Jane Doe appears in the baubles on a Christmas tree. They've even made it easy and created an online web shop that allows you to create your calendar, brand it, personalise it and immediately see a preview... and 10 days later your customers have a personalised memorable gift on their desk that sit in front of them for at least 12 months.
So based on what we've learned let's review some of the top Christmas business personalised promotional gifts:
So before you order those traditional Christmas hampers, chocolates and wine this year... have a serious consideration about how your gift will stand out, be remembered and most importantly kept. And don’t forget to look at personalised promotional gifts.
