Betfair Personalised Calendar
Features
- Bespoke Images
- Personalised Dates
- Generic Dates
- Web Registration
- Direct Postage
Agency
Initial Rewards
Brief
To engage online members to use the company's services throughout a 12 month period.
Solution
A personalised email was sent to Betfair's membership offering a free personalised calendar. Via a personalised web page members were given the option to add 5 key dates that would be added to their printed calendar. They were also given the option to add their date of birth which automatically generated a birthday image and message on the appropriate month and year.
To encourage the online members to continually engage in the website services there were 40 key sporting events added throughout the calendar date block.
Result
20% response rate
Awarded the 'Most Innovative Calendar' award at the National Business Calendar Awards & the 'Innovation in Print' award at the Digital Printers Awards.
