Case Studies

Betfair Personalised Calendar Features: Bespoke Images Personalised Dates Generic Dates Web Registration Direct Postage Agency: Initial Rewards Brief: To engage online members to use the company's services throughout a 12 month period.

Solution: A personalised email was sent to Betfair’s membership offering a free personalised calendar. Via a personalised web page members were given the option to add 5 key dates that would be added to their printed calendar. They were also given the option to add their date of birth which automatically generated a birthday image and message on the appropriate month and year. To encourage the online members to continually engage in the website services there were 40 key sporting events added throughout the calendar date block Result: 20% response rate Winner of the ‘Most Innovative Calendar’ award at the National Business Calendar Awards & the ‘Innovation in Print’ CROWN at the Digital Printers Awards.

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Hitachi Multi Language Calendars Features: Multiple Versions Variable Language Worldwide split delivery Brief: To produce an engaging promotional Christmas gift that can be sent to different countries using different languages.

Solution: Personalised calendars featuring date blocks covering 13 different languages with 23 unique branch and contact details. Result: Hitachi were able to provide one consistent branded product to 1722 individual distributors. Allowing them to benefit from huge savings in both administration time and printing costs.

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Menarini Calendar Features: Personalised Dates Personalised Mailer Web Registration Data Preparation Split bulk delivery Agency: Initial Rewards Brief: To engage doctors and consultants with 2 pharmacutical brands throughout the year.

Solution: A mailer was sent to all doctors and consultants on their target list advertising a free personalised calendar. They were provided the option of adding personalised dates, either through a personalised web page, or via a Reply Card that was handed back to their Menarini representative. Result: With the notoriously low response rates associated with pharmaceutical promotions Menarini achieved an impressive 6% response rate with the calendar promotion and are now in the 3rd year of using our products as a powerful promotional tool.

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