Variable Data Printing - 2008 Calendar

In addition to the 2008 calendar range i name it are experts in Variable Data Printing.
Variable Data Printing allows you to customise each and every document within a digital print run with different names, text, images and graphics. Even special offers or giveaways can be varied for each separate document to meet a customer's individual preferences.

As with the i name it 2008 calendar range you can vary the look and content of all your printed materials to communicate more meaningfully with every individual recipient on your mailing list. Image personalisation provides you with an excellent tool for conducting targeted marketing campaigns allowing you to appeal specifically to particular audience groups and niche markets.

There are various levels of personalisation that you can achieve with Variable Data Printing, which range from general to fully-customised.

Basic Personalisation

Means you can change the recipients name and address on every document to attract their attention, but the marketing message or content is the same for every customer.

Segmented Personalisation

Allows you to divide up your database into sections or groups and then target different content and message to each group. This then allows you to send out information and offers that have been specifically developed to appeal to and meet the needs of that particular segment.

Full Personalisation

Allows you to completely customise every single document in terms of name, address, content, segment, special offers, leisure interests and more. A standard document layout is produced and you can then swap, vary and add whatever content and pictures you like. This focused content will enable you to gain the maximum attention and chance of response from every individual recipient.

The software used to create the 2008 calendar can be used to transform a standard direct mailing into something so extraordinary that it is guaranteed to create a reaction. You can personalise every single mailing by gender, buying pattern, name, address and content to the extent that every piece of literature becomes as individual as the customer it’s targeting. The process is fully automated and can be produced in any size of print run.

This targeted approach can be applied to any of your literature, brochures, DM pieces, greetings cards etc.

To discuss these options and any other requirements you have for your Variable Data Printing please contact us.
Call Tina on 0800 5429177, alternatively use our enquiry form.

For more information visit Prime Group at: http://www.primegroup.co.uk/solutions/variable-data-printing.htm